Digital transformation gives companies the chance to engage modern buyers, and also deliver on their anticipation of a faultless customer experience, irrespective of the channel or place.

Most individuals on UK.collected.reviews are of the opinion that digital transformation compels companies to transform their business models, and adapt to the new market reality. What is amusing about this is that it is not the companies that are driving this change, rather the change is being driven by the customer.

Customer experience plays a huge role in digital transformation because there have been various feedbacks about online stores that suggest an attempt at staying connected to customers.

We are all aware that in order for companies to grow, they need to keep up with customer experience, and must understand how customer expectations have evolved the digital transformation.

Here is how digital transformation is driving customer experience:

1.  Personalized digital journey

Most customers enjoy personalized journeys, and digital transformation seems to have made it easier for companies to achieve that. 80% of customers prefer to buy from companies that recognize them, know their purchase history, and recommend new products based on their previous purchase. Now, companies communicate with their customers through several channels like social media, making sure that they are recognized at all times.

2.  Inform their customers

Digital channels are clearly explained to its users. They make sure to alert their customers in case of any new development. For instance if your company begins to use social media to respond to customers, or if there is an app that is now in use, it is essential that you inform your customers, and also make it a point of duty to explain the need for each digital channel that is being introduced.

3.  Provides a relevant customer journey

Thanks to digital transformation, it is possible to create an application or website for your business. But it is very important that you post only reasonable contents on the platform, so as not to overload customers with unnecessary features and contents. Also there is an introduction of an email automation system that schedules emails to customers frequently. Now companies pay attention to what channel the customer comes from, what type of resources they have viewed previously, and what information they need. This way, they have been able to construct a journey that is tailored to their needs and interests.

4.  Improving the user experience by efficient app onboarding practices

Customers always love to go through company apps without stress, but if the customer is unable to do so, then there is every possibility that they might not use or recommend your application. App onboarding is a process that helps users to understand the app and its functions.

Digital transformation has made it possible to include a step-by-step guideline that provides demonstration, which enhances customer experience.

Being digital means the ability to be familiar with your customer decision journey, and this involves the simplification of channels, by understanding your customer needs and behaviors.