Recovery from substance and alcohol abuse is a growing marketing with thousands of addiction recovery centers located all over the United States, but with 10 percent of adults reporting that they are in recovery or seeking it. With that said, there is a lot of competition and a huge market for addiction marketing. In light of competition and potential to gain more clients, other companies would use specific marketing strategies and marketing to highlight their advantage and brand. Trying to market for an addiction recovery center isn’t simple or easy. Addiction marketing has its own set of challenges that aren’t a problem for other companies.
When it comes to addiction marketing, here is a list of unique challenges to consider with marketing:
1. Gaining Trust
Nearly 50 percent of those seeking treatment will purposefully avoid an addiction treatment center if they can’t find any reviews for their services– good and bad. A serious disease to manage, addiction can be debilitating to cope with. Finding a well-known and reputable treatment provider, will help clients recover successfully. Establishing, but also keeping trust when it comes to addiction marketing can help traffic and earn clients.
The stigma around addiction, despite it being a disease, also keeps people from getting the help they need and want. Even with social media addiction marketing, people will hesitate to engage with recovery centers and their brands. In order to avoid embarrassment, some will avoid even researching an addiction recovery center.
Denial is the heart of most addictions and problems. A majority of people who binge drink, for example, may not even realize they have alcoholic tendencies. Breaking through the denial of self-destructive habits is a critical challenge that all addiction recovery centers face.
4. No Examples
When it comes to advertising, most businesses and brands know exactly what to say or do to keep their audiences engaged. Many recovery centers face a challenge when it comes to promoting their brand because addiction marketing is a hard subject. Addiction marketing for recovery centers can struggle with their concepts.
5. Lack Of Preexisting Relationships
There is usually a flock of patients to treatment centers that come from preexisting relationships with doctors or organizations. Doctors are key when it comes referring patients who are struggling with addiction because their guidance is trustworthy to a patient. A possible solution to the problem with addiction marketing can come from securing a relationship with physician, therapist, or even support groups.
6. Success And Failure
Relapse is an unfortunate, but expected variable when it comes to recovery as most addicts will relapse. A relapse can create a very difficult conflict since a business relies on their trusted reputation, but because the addiction industry is unique, the higher the success rate, the lower patient intake a treatment center will see. A high relapse number can cause a conflict with a treatment center’s reputation despite clients being engaged with them. Attracting new clients is more important, however, when keeping focused on addiction marketing.
Addiction marketing for your recovery center isn’t impossible, but it can be difficult. Addiction Marketing has a set of unique challenges that require you to be savvy when it comes honing in on strategies that work. In order to overcome the trust and unknown factor when it comes addiction, content marketing and third party reviews can greatly benefit a treatment center. Investing in different addiction marketing strategies, is a great way to find which strategies work the best. Having visible data will help you avoid the pitfalls of addiction marketing.