5 Reasons Why Every Small Business Should Use Google My Business

Google My Business

We had the pleasure of working with James Brands from WilliCreative, who persuaded us to utilise Google My Business to it’s full potential. It was most definitely a learning curve, but we were able to uncover the following:

The modern world is so digital that entrepreneurs can no longer dispense with digital marketing. In fact, regardless of the kind or size of a business adventure, online marketing must be done right for the business to succeed. This article uncovers five top benefits of Google My Business as one of such online marketing platforms especially to small businesses as follows:

1. Cost Effectiveness
One of the major profit making strategy in virtually all kinds of businesses in minimizing the cost while maximizing the output. This is achievable with Google My Business which is absolutely free. Whether you are setting up a new account or updating your business data, all you need is internet connection and you are good to go.

2. Several Service Areas
Google My Business allows users to set up as many service areas as their businesses have. This is done in two ways:
– When filling in one’s business details during the initial sign up.
– By subsequently updating the user’s details, for instance, if the user opens up a new branch.

3. Possibility to Update
Business data that are fed to Google My Business are not cast on stone. It recognizes the fact that every little detail regarding any business can potentially change. Be it service location, contact details or business name, Google My Business permits changes to user’s data partially or entirely at the instance of the user.

4. Publishing Posts to vast majority of customers
People constantly search for online information about goods and services they intend to purchase. Google My Business is an excellent platform publishing posts like videos, pictures and reviews that often entice customers. Customers are there to be convinced and this is a superb opportunity to impress the customers. What’s more? One can even share his/her Google+ posts here.

5. Getting Customers’ Responses
How is this possible? Well, customers are capable of reviewing, rating or endorsing any of the the businesses on Google My Business. A business with high customer rating is as attractive to other customers as a magnet. This is why big companies pay customers to review their products. Nothing builds a stronger rapport with customers like a business that is committed to making necessary changes to suit customers’ needs.

In a nutshell, the best opportunity to market one’s business with all the pros that an entrepreneur can ever wish for is wrapped up in one packet called Google My Business. It is not illogical to argue that Google My Business alone cannot suffice to adequately market a business, but there is not a shred of doubt about its necessity especially to small businesses.

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