Give your Non Profit Organization a Boost with Social Media

Most non profits rely solely on traditional media outlets like newspapers, magazines, TV and radio for spreading news and delivering one-way messages. If your non profit organization is not benefiting all that much from using this old-school method of spreading the news about your organization and communicating with your supporters, then it’s high time you turned your attention to social media. Here is how sites like Facebook, Twitter, Google+, LinkedIn and YouTube can help your non-profit prosper and grow.

You’re Able to Enhance the Image of Your Organization
When you are being active on social media sites like Facebook, Twitter and Google+, you are able to closely connect with a whole lot people so you can improve the image of your non profit. It doesn’t matter what your organization is all about or what your mission is. This is because social media allows you to communicate with people in real time to put a ‘face’ on your non-profit to bring your cause and mission closer to peoples’ hearts and minds.

Find Out What Your Community Thinks about your Non-Profit Organization
When you’re active on social media, you will be able to keep a close eye on what people in the community are saying about your organization. This is a very clear benefit of using sites like Facebook or Twitter as you’ll be able to correct any false statements floating around out there. At the same time, you’ll be able to express your gratitude to those people who donate to your cause or volunteer their time with your organization.

Raise Support by Spreading the Word
You can literally spend thousands of dollars buying a 30-second spot on local TV to promote your non profit but you don’t have to spend a dime to send the same message to even more people using social media. The messages you send online via social networking sites can go viral in no time flat. Just one powerful message that spreads like wildfire across the world wide web could do absolute wonders for your non profit organization in terms of raising money, support and gaining new members and volunteers.

You’re Able to Keep Things Transparent
Today, donors and supporters expect to see exactly how and where their donations are being used. When you’re active on social media, you can keep things transparent by demonstrating via videos or photos how supporters’ contributions are being put to good use. You can use some of the most popular photo-sharing websites to show your supporters and donors exactly where the money is going to keep them excited and emotionally attached to your cause.

If you want to take your non profit organization to the next level, by all means jump on the social media bandwagon! Using these online platforms is easy to do, free and best of all, the perfect way to stay connected with your faithful supporters and donors! If you are not so social media-savvy, find someone in your organization who is so they can manage your campaigns on the social sites your supporters use most.

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