Posts Tagged ‘content marketing’
Regardless if you run a small local business like a coffee shop, are operating a large online retail site or are somewhere in between, it’s imperative that you consistently attract new customers. Here are three, rather simple ways that will help you get more customers to visit your business regardless if you run an online store or a local shop.
Use A Variety of Advertising Methods
You should be making use of as many advertising methods your budget can handle. If you’re running a local business and can afford to do so, have a local production company create a 15 or 30 second TV ad for your business. While TV is your most expensive option a clever TV ad can do wonders as it could result in you seeing many new customers come through your door to take a closer look at what you have to offer. Because many people today are still subscribing to newspapers, it would be wise to place ads in your local papers to let people know you exist. Newspaper ads are ideal for advertising sales or special discounts you are offering throughout the year so don’t overlook this very powerful advertising outlet.
You should also be advertising your business online as most people today are using the web to shop, find information about products and services as well as socializing with friends. Think about hiring a reputable online advertising agency that’s run by someone who takes the time to get to know its clients’ businesses. The power of online advertising cannot be taken for granted as all the most successful businesses of all types and sizes run effective ad campaigns online.
Signage and Business Cards
By hiring a printing company to create some eye-catching signs for your local business, you could really spread awareness about your local business. You could even place signs around town for your online business if your budget is large enough. Try to find a printing company to use that offers a discount on multiple orders placed so you could also have some business cards printed up. People expect business owners operating online and off to have business cards which feature their business name, contact info, url and opening hours.
Optimize your Website
You probably already have a business website online but if you don’t, you had better get one created ASAP. The key to a successful website is effective content marketing. Not only does your website have to contain interesting, relevant content that your visitors find valuable and useful, it also has to contain content that the search engines can find. This is why you have to incorporate the right keywords into your content that people are actually using to find products and services like yours. If you can afford it, hire an experienced content marketing expert to help you craft content for your website. If you have just one piece of viral content that spreads across the web like wildfire, you could see your sales numbers go through the roof and beyond.