Why Your Small Business Needs a Customized Website Design

When a visitor first lands on your website, he or she will make a quick determination whether it’s worth it to click deeper into your site’s pages or away from your site altogether based solely on its appearance. If your website is just a cookie cutter copy of others in your niche, you can bet that most of your potential customers won’t even stay on your site long enough to see what you have to offer.

Because the design of your site is the first impression many people will have of your small business, it would be more than beneficial to make use of a custom website design that sets you apart from the crowd.

Here are a few of the many benefits any small business would receive by having a website custom designed by a professional.

Your Visitors Will Quickly Find What They’re Looking For
Visitors to any website are very focused on being able to quickly find what they are looking for. When you’ve had your website custom built by a professional website design firm, your visitors won’t have to spend time looking for what they need as your site’s design will be simple and easy to navigate. A good website will clearly demonstrate what products and/or services are on offer and will at the same time be visually appealing. The last thing you want is to have a visitor who’s ready to buy land on your site and not be able to quickly find what he or she is looking to purchase. When that happens, the odds are that the visitor will simply click off your site and seek those products and services elsewhere.

Your Business will Come Across as Being Very Professional
When you use a pre-built template and add your info and photos, etc, you may be saving yourself some money but what you’re left with is a website that’s not tailored precisely for your business. Worse yet, your small business will not be portrayed as a professional business but rather one that just looks cheap and repetitive. Remember that your visitors are going to decide within just a few seconds whether your business is one they wish to patronize so you need to have a website that will convey the message of professionalism.

Your Site will Be Responsive which is Good for Visitors and SEO
When a small business has a custom site built for it by a leading website design firm such as Infogenix, the design of the site will be responsive. When your web design is responsive, it means you won’t need to have separate mobile, tablet and PC versions of your site built. Instead, regardless of what device a visitor happens to be using to access your website, they will see all of your content and in a very readable way.

Responsive website design is good for SEO because users won’t immediately return to the search engine results pages after clicking on your site. In other words, your bounce rate will not rise nor will your rankings drop because the search engines will detect that your visitors are staying on your site because they find it useful and relevant.

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